Letter from the publisher
Most indications are showing a general increase in group travel. What we’re saying
is that group travel is alive and well!
One thing we at Group Tour Magazine noticed, along with many other travel publications, was a drop in advertising customers.
This is not necessarily a bad thing as it gets us to look at what we are doing, put our minds together for change, and move forward.
With all the changes in our industry,
it’s now more important than ever to keep your name and message out in front of the customer. You must be seen to be remembered.
Marketing to your target audience will probably do your business more good than
any other decision you make. Group tour advertising is a niche market that
requires special input to get your ideas to a select audience. That’s where
we come in.
All three quarterly regional issues of Group Tour Magazine work hard for
you. With a staff of more than 20 people, we can do the job to keep your name
in
front of over 35,000* group planners with each issue.
If you want to get more of the group market, call us at 1-800-767-3489. Don’t forget, group tourism — it’s alive, and well, and growing!
Elly DeVries
Publisher
*Our 2003 survey shows that each issue, which is sent to 15,000 tour planners, is read by 2.5 people.
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| Mission Statement |
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Group Tour Media, the publisher of Group Tour Magazine,
Student Group Tour Magazine, Group Tour Spotlight e-Magazine, and On Tour Newsletter is a travel communications company dedicated to conveying information
between suppliers and group travel planners. We strive to be the leading information resource for the group travel industry.
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